Mimosas, makeup and dress up. It doesn't get much better than that! Thank you Mobile Bay Magazine for including me in the April spring fashion feature: An Eye for Design. What a fun day with these beautifully talented women! Jennifer Graham Jenkins, Kelley Beville Ogburn, Rebekah Phillips Webb, and Kimberly Zukley. Awesome job Matthew Coughlin Photography on the photos. Thank you Maggie Lacey for your vision and your beautiful home as a backdrop. Beyond blessed to do what I love...
I've worked with Caroline Reehl Boykin for over 4 years now and am so SO proud of her and her amazing work. We recently updated her branding and she launched her new website: www.caroline-boykin.com. And HUGE thanks to 5A Multimedia for the beautiful website design. Check it out. She's one TALENTED artist and beautiful momma in every single way...
First of all, I can't believe it's taken me over a month to share this exciting news. I've been in babyland for 5 weeks now and am just now coming up for air. That being said, it's weird typing on a keyboard again and trying to come up with words that make sense. My brain is mush, so please bare with me. I had to miss the ADDY Awards ceremony this year because I was literally giving birth to our son when the event took place. I know that's a terrible excuse, but it's all I got.
What an honor it was to receive two American Advertising Awards this year: A Gold ADDY for the Local Goodness Farm-to-Table campaign for USA Children's and Women's Hospital and a Silver ADDY for the "Mind, Body, Spirit Campaign" for UMS-Wright Preparatory School. What a treat it was just to work with these wonderful clients. I poured my heart and soul into both of these projects, and am so proud of how they turned out.
And I'm thrilled that we received a Silver ADDY for the "Mind, Body, Spirit Campaign" for UMS-Wright Preparatory School. View the videos below or on the UMS-Wright website. A huge thanks to the AMAZING and TALENTED Cari Searcy with All Good Creatives. Without her, none of this would have been possible. We tried our best to capture the heart, soul and spirit of this wonderful school (which is not an easy task to do in 60 seconds), and I'm so proud of how it turned out. We absolutely LOVED working with the fabulous team at UMS. Seriously one of the most fun projects I've ever been a part of...belly laughs every day.
Read more details from my previous post.(Can you tell I want you to read my previous posts when I had more of a brain?!)
Click Here to read more...
And finally, here is my post from last year's ADDY Awards. This is one of my favorite posts on this blog so far because I focused on what really matters when it comes to my career, what awards like this really mean to me, and what it took for me to get here in the first place. I wish I had time to reflect more on this, but since my feelings really haven't changed since last year, this post is still so true and real today.
I'm loving this time with my babies right now (kissing those chubby cheeks never gets old), but I'm also looking forward to returning back to work in May. Adjusting to TWO kiddos is pretty much what I expected (and much more!) — definitely double the work and double the fun. And I repeat, double the work. I'm trying to soak in every moment because they really grow up too fast. I could cry (and do often) just thinking about it. I'm grateful to work with such wonderful people and that I love what I do. So much to be grateful for...God is so good.
Always an honor to be invited to the ADDY awards. I won't be able to be there in person this year, but can't wait to share with y'all what we won!
CLICK HERE to see last year's post about the ADDY Awards!
One of the many branding projects I'm wrapping up now. I love how this logo and branding board turned out. Stationery system is next so stay tuned.
So, so thankful for Sarah and our friendship. Here we are at the beach a few weeks ago. Love these two mamas (and their precious kiddos) so much.
Click here and PIN away..
Photos of Sarah by the talented Janie Long Photography
So proud of my client and dear friend, Caroline Boykin with Caroline Ceramics. She was recently featured in Cottage Gardens and has some more exciting news coming soon. View Caroline's blog post here. Love how these gold foil, letterpress business cards turned out. We just finished these 6 page media kits to showcase her beautiful work... We're constantly updating the website and shop so make sure and visit often!
http://vimeo.com/93490553 It was such an honor to produce this video for UMS-Wright Preparatory School. The entire school says this prayer every day, and we thought it would be the perfect script for the video. We tried our best to capture the heart, soul and spirit of this wonderful school. We spent 2 1/2 days shooting this, and we'll use the rest of the footage for the upcoming series so stay tuned.
Of course, this wouldn't have been possible without the help of many people:
A huge thanks to the AMAZING and TALENTED Cari Searcy with All Good Creatives. Cari did all of the video production and she has the patience of Job. We've worked together for over a year now (and have completed over 15 videos thus far!) She's become a dear friend and is such a joy to work with — not to mention that she's unbelievably good at what she does. Also, thank you to Cari's assistant and sound control expert, Adam Anderson (far left). Adam puts up with our endless ideas and crazy schedules so well. Here we all are with football phenom and UMS grad Jay Prosch.
Thank you to UMS's amazing duo - Julie Otts and Meridy Jones - for ALL of your planning and support. I ADORE these two ladies, and they make our job so much easier and FUN! Thanks to Matt Damico at Day 6 Entertainment for recording over a dozen UMS students in the sound booth for their "voice recording field trip." They loved this!
Thank you to the UMS-Wright teachers, students, parents and alumni for participating in this video campaign. YOU are what makes this school so special, and we loved meeting and getting to know so many of you! Stay tuned. This is just the beginning ...
And finally, I had to share Meridy's sweet comments below. There's nothing better than receiving emails like these from happy clients:
Hadley, From the trustees to the parents to the students to the Public - ALL are in awe of our new school video. The positive feedback and compliments to you and your team have been endless. You truly captured the heart and soul of UMS-Wright. You and Cari are so gifted, and we can't wait until our next adventure. Congratulations on winning the state championship of video land — you hit this one out of the park!
It's been an EXCITING day around here. The PH Building and Design Company's NEW WEBSITE just LAUNCHED! Go grab a drink, sit back and stay for a while. Believe me, you'll be glad you did. Their portfolio is truly inspiring and absolutely stunning.
Of course I love everything about their style and work. Who wouldn't? And I honestly can't say enough about Perry and Peyton too. Make sure to read their About page. Not many spouses could work together every day—but these two do it with such ease and grace. Simply put: Perry was born to design. Peyton was born to build. And they were meant to share their passions together. Perry and Peyton make a great team as husband and wife, parents to Julia, Haas and Henry, and as business partners. In Peyton’s words: “I enjoy working with Perry and bouncing ideas off each other. It actually is fun. I think we are a good mix of form and function.” And in Perry's words: "I love working with Peyton. It has been the biggest blessing. I think we make a great team — each bringing our own perspective, but have enough in common that it runs smoothly. I can honestly say that we almost never bicker over a job.”
It's true. They're the complete package—so genuine and kind and ridiculously talented. Oh, and they aren't terrible to look at either.
Thanks Chad Riley Photography for capturing their work so beautifully and to Victoria Austin Designs for your programming help and designer's touch. It's always so refreshing to work with other designers, and Victoria reminds me of myself five years ago. She's super busy building her wedding invitation business and loving every minute of it...despite the crazy hours and countless headaches that comes with it. I love her clean and simple style. Check out her website here.
Check out the new branding and marketing/ad campaign for Mobile Pediatric Dentistry. I'm so pleased with how this turned out, and Dr. Stephen Greenleaf's new office is so bright and happy. I mean, gone are the days of dreading the dentist! He has an awesome playroom/game room and kids can watch movies when getting their teeth cleaned. Calder will be visiting very soon for the first time (insert sigh) but I can't think of better place (or person) to take her to than Dr. Stephen Greenleaf. He has been an absolute dream to work with, and he incorporated his new branding so well into his new office.
I love everything about his new office. It's so exciting to see a branding board really come to life.
All photos taken by the talented and fabulous Devin Ford Photography.
We just finished the new branding for Lulu & Me, which is a fabulous home and fabric store in downtown Fairhope. We will update their website eventually, but for now you can visit their site here. We're also transforming the exterior of their shop too.
See the BEFORE pic below.
Coming soon: new black awnings with their crisp white logo, a high-gloss green door, a new sign and window graphics. I'm working on their stationery system now, as well as some other graphics now so stay tuned. Much more to come!
We can't wait to share the AFTER picture with you. Finally this adorable store will look as fabulous on the outside, as it does on the inside!
The University of South Alabama Children’s & Women’s Hospital hosted Local Goodness, a unique farm to table event last Sunday. It was a HUGE success, and I was truly honored to do the branding for Local Goodness and all of the design work for this event. Beth, Liz, Kristen, Abby and the entire committee were a dream to work with and we had so much fun coming up with these designs for the 1st Annual event. Given the enormous success of the event—I bet this will the first of many for Local Goodness!
The event was sponsored by Hancock Bank, and guests dined on local meats, seafood and produce as they enjoyed authentic bluegrass music performed by local band Fat Man Squeeze.Because of the rain, the event was moved from the USA Children's and Women's Hospital Park to the Cruise Terminal. The committee did a fabulous job of bringing the park inside and the decorations really helped make this such a successful evening.
Local Goodness will help raise funds to redesign the Evaluation Center, the emergency department that sees over 35,000 patients annually, almost 90% of them children. Local Goodness will pay tribute to local cuisine, art and music while raising awareness and support for the hospital’s mission of providing the highest quality healthcare for the children and women in this region.
I thought I'd share these sweet words from Beth Mattei, Director of Development at USA Children's and Women's Hospital. I've been terrible about updating my website (need to that soon!) but I'll add this testimonial here for now. And thanks Beth, the feeling is mutual. Local Goodness and USA Children's and Women's Hospital are beyond blessed to have YOU!
"From the moment we first met with Hadley, it was clear that she was the perfect person to create the look we wanted for our first ever signature event. Local Goodness has been a dream for a long time and she helped bring it to life. In the fundraising world, first impressions are everything. Hadley created a logo and invitation that perfectly set the tone for what this event is all about. She was able to work within a really tight deadline and still deliver a well thought out, original design. Local Goodness is a celebration of all things "local" and what a true local talent we have with Hadley."
It was everything we hoped for and more. Good food. Good music. Good people and all for Good cause. Click here to learn more about the University of South Alabama Children’s & Women’s Hospital. What a treasure we have in Mobile, AL and what a special event this was to be a part of!
Stay tuned. This might be my favorite website yet.
Photos by Chad Riley Photography
Kinda scary to see yourself on this silly "pink" carpet. But, oh well—it is what it is!
I accepted both ADDY awards for my client, Roberts Brothers, which is the largest real estate company in South Alabama: the first Silver ADDY Award for Product or Service Sales Presentation and Silver ADDY Award for the company’s television commercial, “Finding Your Dreams a Home”.
We recently launched their new website and company intranet. NOT a small feat believe me—both took at least 6 months to complete. Check out there new home search. Our goal was for this site to have the best home search in South Alabama.
View the award-winning TV commercial here.
See this recent post about the ADDY awards, my dreams and what really matters...
I just finished this branding board for Chapel Farm Collection. Chapel Farm Collection is a carefully curated assortment of antiques, jewelry, and vintage gifts discovered by a mother and her two daughter-in-laws. Many more details coming soon about this project and lots of surprises ahead.
As a designer, there's nothing more rewarding than stepping back from a project and thinking, Wow, this is so them. After a lot of hard work and several rounds of concepts, that's exactly how I feel about this branding board. I think we finally nailed it. The "Chapel Farm" font was designed by one of the Pilot's close family friends years ago, who has since passed away. It was very important to them to integrate this font into the new design. The steeple is a replication of the beautiful steeple at Chapel Farm (see below). There are many other hidden meanings throughout the entire design, which makes it that much more special.
Check out how gorgeous Chapel Farm is. The entire time I was there during our first brainstorming session, I couldn't help but feel the Lord's presence there—in a very strong way. It only seemed right that He was represented in the identity of this new business. I'm truly honored to work with this fabulous Pilot trio, Jeanna, Jordan and Brooke. Website coming soon, but for now check out their facebook page.
More on this fun project and new business coming soon. Word is that they'll be hosting a show at their fabulous barn the weekend of March 14 during Fairhope's Arts and Crafts weekend. We will be some busy, busy bees until then!
I just finished the branding, invitation set and print ads for this Farm-to-Table event, hosted by Local Goodness. All proceeds benefit the USA Women's & Children's Hospital. Despite the time crunch, this has been one of my very favorite projects. Over 1,500 invitation sets were mailed out today! Wait until you see the final product...EACH invitation set was hand wrapped with red and white twine, and a custom designed seed packet (filled with basil seeds) was tied to the top as a favor. The "real" favor will be given to each guest at the event. The seed packets were hand stamped and read "Plant seeds of GOODNESS." More pics coming soon.... What a special event this will be—and all for a great (I mean, GOOD) cause. My job's not over yet...billboards, tickets, menus and many other items to come. Stay tuned for more details.