New Branding: Local Goodness

HadleyBinionDesigns_LGThe University of South Alabama Children’s & Women’s Hospital hosted Local Goodness, a unique farm to table event last Sunday. It was a HUGE success, and I was truly honored to do the branding for Local Goodness and all of the design work for this event. Beth, Liz, Kristen, Abby and the entire committee were a dream to work with and we had so much fun coming up with these designs for the 1st Annual event. Given the enormous success of the event—I bet this will the first of many for Local Goodness!


The event was sponsored by Hancock Bank, and guests dined on local meats, seafood and produce as they enjoyed authentic bluegrass music performed by local band Fat Man Squeeze.Because of the rain, the event was moved from the USA Children's and Women's Hospital Park to the Cruise Terminal. The committee did a fabulous job of bringing the park inside and the decorations really helped make this such a successful evening.

Local Goodness will help raise funds to redesign the Evaluation Center, the emergency department that sees over 35,000 patients annually, almost 90% of them children. Local Goodness will pay tribute to local cuisine, art and music while raising awareness and support for the hospital’s mission of providing the highest quality healthcare for the children and women in this region. HBD_program

I thought I'd share these sweet words from Beth Mattei, Director of Development at USA Children's and Women's Hospital. I've been terrible about updating my website (need to that soon!) but I'll add this testimonial here for now. And thanks Beth, the feeling is mutual. Local Goodness and USA Children's and Women's Hospital are beyond blessed to have YOU!

"From the moment we first met with Hadley, it was clear that she was the perfect person to create the look we wanted for our first ever signature event. Local Goodness has been a dream for a long time and she helped bring it to life. In the fundraising world, first impressions are everything. Hadley created a logo and invitation that perfectly set the tone for what this event is all about. She was able to work within a really tight deadline and still deliver a well thought out, original design. Local Goodness is a celebration of all things "local" and what a true local talent we have with Hadley."

IMG_9624 IMG_9626 It was everything we hoped for and more. Good food. Good music. Good people and all for Good cause. IMG_9295 Click here to learn more about the University of South Alabama Children’s & Women’s Hospital. What a treasure we have in Mobile, AL and what a special event this was to be a part of!

Local Goodness: Sneak peek

farmtotableI just finished the branding, invitation set and print ads for this Farm-to-Table event, hosted by Local Goodness. All proceeds benefit the USA Women's & Children's Hospital. Despite the time crunch, this has been one of my very favorite projects. Over 1,500 invitation sets were mailed out today! Wait until you see the final product...EACH invitation set was hand wrapped with red and white twine, and a custom designed seed packet (filled with basil seeds) was tied to the top as a favor. The "real" favor will be given to each guest at the event. The seed packets were hand stamped and read "Plant seeds of GOODNESS." More pics coming soon.... What a special event this will be—and all for a great (I mean, GOOD) cause. My job's not over yet...billboards, tickets, menus and many other items to come. Stay tuned for more details.