Talk about a sign transformation for Bay Flooring & Design on North Section Street in Fairhope! When it comes to my design work, there's nothing more fulfilling than creating and transforming a brand to represent the true identity and personality of a client. Very honored to help Bay Flooring do just that.
I was thrilled when I received an email from them last spring, mainly because I enjoy driving by pretty signage too, and this eyesore had stood out to me for YEARS. Their sign was grandfathered in decades ago. Rarely do you see a sign this large and close to the street, on such a busy street in downtown Fairhope.
See before picture below: The first-class building and business (with both updated exterior and interior) did NOT match their 1980's sign.
This transformation ended up being a ton of work because sign ordinances and sign companies can be difficult to deal with. DISCLAIMER: This is my design journal / blog where I share the story behind the branding and projects. So, I will be honest here but always positive in truth.
We knew that we couldn't remove and replace the existing structure, BUT that we could change the panels within the frame and the colors of the panels and trim, etc. Or, that was what we begged to do. After struggling with several other sign companies, we contacted Identity Signs and they were willing to help us, and most importantly, they didn't tell us what we 'couldn't' do. Other's had said that "we couldn't change the panel size within the entire frame" or "that we couldn't update the discoloration and/or color of the outside panels." Etc. etc. So THANK YOU, Identity Signs for taking this one on! What a difference it makes!!! (worthy of MULTIPLE explanation marks) We also ran into problems when the sign was first printed. The colors were off. BUT, Identity Signs worked with us until we were 100% happy, and reprinted the sign for us.
Its exciting to see so many wonderful businesses with 1980's/1990's brands catching on and realizing how important branding is. Branding helps make cities and streets prettier, and this is a good example of that. Thanks Bay Flooring! The website is next, but for now, visit their Facebook page to see their projects and work!