October 24, 2016 Hadley Binion New Branding: Collective October 24, 2016 Hadley Binion We've been working on this rebranding for a while now, and I'm absolutely thrilled to launch the new store name and new look for the Collective. Formerly known as Carter and Company, Sarah Thomas, the store owner, was ready for a new look and new branding. We met at a local coffee shop months ago and tossed around ideas. We decided it was also the perfect time to rename the store, and to start fresh and new. The new store name came together that day, and the design quickly followed. After visiting the store, I was inspired by the beautiful medallions on either side of the store door (image below). We loved the idea of incorporating a similar design in the logo and branding.The Collective's focus is on "The Gift of Giving," and Sarah's store truly has the perfect gifts for ALL ages. Everything about the Collective and Sarah's style is fabulous—you just walk in and you're immediately in a better mood. Every time I visit, I'm amazed at the new inventory. It just keeps getting better and better...The Collective is connected to the Holiday Place in the heart of Spring Hill. Definitely a must-see in Mobile and Spring Hill. Look out for our ad in the upcoming November issue of Access magazine. Huge thank you to Hannah Stinson Photography for these beautiful images. Hannah's photgraphy studio is located in The Holiday Place as well, and is directly above the Collective. What a great group to work with! Follow their instagram and Facebook page for more information. New website and much more in the works.... Hadley Binion