It was an honor to update the iconic McCoy Outdoor Company brand and signage to celebrate their 50th anniversary. A cornerstone of the Mobile community since 1975, McCoy’s has long been a trusted destination for hunting, fishing, outdoor apparel, and one of the nation’s top independent running shoe shops. 

When new owners Carter Thomas and Robin Hollon approached me about refreshing the brand for this milestone year, I was thrilled to help carry forward such a meaningful legacy. The updated logo introduces a refined wood duck—a subtle nod to the store’s deep sporting heritage—paired with signage that honors the past while looking ahead to the next chapter.